ROUTE 72 – Healthcare – Jeremy Smith, MBA, BFA

About This Route

A quick look at the problem, the direction taken, and the destination achieved.

Client

Raim & Associates — a full-service printing and creative services firm specializing in healthcare, insurance, and pharmaceutical communication across the Southwest.

Role

In-house Graphic Designer — responsible for concept development, layout design, prepress production, and cross-department collaboration with account teams, proofers, and print technicians.

Challenge

Raim & Associates supported a wide range of healthcare and behavioral health organizations. Each required clear, accessible, cost-effective communications that served diverse patient populations — often bilingual — while maintaining strict brand and regulatory standards. Projects needed to be produced quickly and affordably, often in only two colors to minimize print costs.

Approach

Multi-Brand Healthcare Design — Created marketing materials for hospitals, retirement communities, behavioral health organizations, and insurance partners, each with unique visual requirements and audience needs.
Cost-Efficient Print Strategy — Designed effective two-color layouts that maintained clarity, hierarchy, and visual appeal while significantly reducing production costs.
Bilingual Communication — Designed newsletters, patient guides, and member handbooks in English and Spanish, ensuring clarity, cultural sensitivity, and compliance.
Diverse Project Types — Delivered direct mail campaigns, brochures, newsletters, wellness content, and member materials across multiple healthcare organizations.
Cross-Functional Production Alignment — Collaborated with account managers, proofers, and press operators to maintain accuracy and efficiency through final print production.

Outcome

Created adaptable templates and multi-format assets that streamlined production and reduced long-term design and printing costs.

Produced a high volume of patient-facing and provider-facing materials that expanded reach and improved communication across multiple healthcare organizations.

Enhanced clarity, accessibility, and brand consistency for complex topics including behavioral health, senior living, wellness, and pharmacy discount programs.