Jeremy Smith, MBA, BFA

jeremy Smith — MBA, Marketing

Creative Director

Brand Storytelling • Creative Ops • Visual Systems

BFA, Visual Communications

Creative direction that drives results — aligning brands, teams, and stories from idea to impact.

Take the Scenic Route

Explore case studies where strategy, design, and leadership meet measurable outcomes.

Take the Express Route

Download a one-page snapshot of experience, leadership, and strengths.

Compassionate, ADA-aligned communications that simplify complex care and help patients act with confidence.

TMC Annual Reports — Tucson Medical Center

Turned complex medical data into clear, community-first storytelling—designed for readability, trust, and public impact.

Children’s Emergency Center Poster — TMC

Created a warm, kid-first poster that guided families quickly and calmly to pediatric emergency services.

Medical Management — Provider Postcards

Designed concise benefit postcards that helped providers understand services fast—and respond with the right next step.

View Healthcare Case Studies

The Road So Far

Across publishing, healthcare, and global retail, I’ve built one specialty: turning complexity into clarity. Now I’m applying that focus to mental health and education—design that supports people and drives outcomes.

See the path behind the work

Editorial storytelling and publication design that turn complex information into clear, engaging experiences for learners and readers.

No Left Turn — Artis Magazine Editorial

Designed an expressive editorial spread that strengthened narrative flow, hierarchy, and reader engagement.

Artistic FX → Artis Magazine — Editorial Rebrand

Produced a transition animation to launch the refreshed Artis identity—new typography, cleaner system, stronger editorial presence.

Odie & Zoey — T’Other Tethers Animation

Developed animated characters that expanded brand personality and boosted social-friendly content opportunities.

View Publishing + Education Case Studies

Key Milestones

A few measurable signals that my work delivers clarity, momentum, and results.

20+ years leading creative + marketing communications

60+ campaigns/year • $1M+ service revenue growth (LEGO Brand Retail)

Led a 5-person team across program management + production

Drove a 38% circulation lift through the Artis Magazine rebrand

Campaign creative built to convert—clear value props, strong systems, and on-brand storytelling.

Marvin Windows & Doors — Trade Show Creative Design

Multi-channel B2B campaign design for builders, architects, and contractors — integrating trade show visuals with product storytelling.

Shepley Van Wrap — Environmental Branding

A full-vehicle wrap turning a work van into a high-impact mobile advertisement with bold, road-visible branding.

Direct Mail Transformation

An animation showing how strategic art direction turned a basic graphic into a high-performing newspaper subscription mailer.

View Brand + Consumer Case Studies

every Decision, thoughtfully taken

I combine strategy, storytelling, and creative operations to move ideas from concept to measurable impact.

• Strategic Steering: Align brand, audience, and goals—then build the system to deliver.

• Editorial Discipline: Craft narrative + hierarchy that guides attention and understanding.

• Operational Calm: Create workflows/SOPs so teams can create (not chase).

• Empathy-Led: Build psychological safety that strengthens ideas, craft, and collaboration.

• Accessibility: Design choices that include more people—and reduce friction for everyone.

From imaging systems to architectural lighting, I translate complex specs into clear, persuasive stories for technical buyers.

The Lighting Quotient – Product Sheet

Repositioned an architectural lighting brand with clearer product storytelling and spec-ready collateral that supported sales conversations.

Acton Research – Brochure

Rebuilt the Acton Research + MegaPlus camera line—photo direction, collateral, and a partner-ready program that made advanced imaging easier to understand and sell.

View Science + Tech Case Studies

Signs Along the Way

A few words from the partners and teams I’ve supported across strategy, creative, and operations.

“Jeremy bridges strategy and execution with uncommon clarity.” — Client Partner

“A unicorn: he makes complex work feel simple and achievable.” — Director of Marketing, Global Brand

“Calm under pressure—teams do their best work with him.” — Program Manager, Global Team