About This Route


A quick look at the problem, the direction taken, and the destination achieved.


Client

Artis Magazine — a regional arts and culture publication spanning the state of Connecticut.


Role

Art Director / Editorial Layout Designer — responsible for concept development, layout design, and art direction across full magazine issues.


Challenge

Artis Magazine needed editorial layouts that were visually striking, conceptually engaging, and aligned with the magazine’s elevated creative direction. The “No Left Turn” article required a layout that communicated friction, direction, and narrative tension — without overwhelming the editorial content or disrupting the reading experience.


Approach

  • Concept-Driven Visual Direction
    Developed a layout inspired by traffic signage and directional constraints, using the “No Left Turn” symbol as a conceptual anchor to reinforce the article’s message.
  • Editorial Balance
    Ensured typography, imagery, and negative space worked together to maintain clarity and readability while adding dynamic visual energy.
  • Artistic Integration
    Incorporated bold shapes, directional cues, and graphic simplicity to create a layout that tied together literal and metaphorical aspects of the article’s theme.
  • Brand Consistency
    Maintained Artis Magazine’s overall design aesthetic while pushing creativity to make the article a visual standout within the issue.

Outcome

Contributed to the magazine’s growing readership and helped support its redesign success (which later expanded circulation by 38%).magazine.

Delivered one of the issue’s most memorable editorial spreads, blending conceptual design with clear editorial flow.

Strengthened the visual identity of Artis Magazine through bold, modern layout work.





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