Client

A.W. Hastings — regional marketing and distribution partner for Marvin Windows and Doors, supporting New England dealers, architects, and contractors.

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Role

In-House Designer & Production Lead — responsible for upgrading the in-house design system, elevating the look and feel of all marketing materials, and supporting Marvin and local dealer marketing across channels.

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Challenge

A.W. Hastings needed its in-house design and production to reflect the premium quality of Marvin Windows and Doors and the high standards of New England dealers and architects. The existing setup:

• Limited what could be produced internally (no bleeds, basic output).
• Increased reliance on external vendors at higher cost.
• Held back the visual impact of direct mail, in-store signage, and dealer-facing materials.

The challenge was to modernize the entire in-house production system while simultaneously improving design quality, consistency, and cost efficiency.

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Approach

Upgrading In-House Production
Researched and tested three high-end in-house printers with advanced production features. Selected and implemented a printer that enabled:

• Full-bleed printing for a more polished, premium look.
• Efficient production of direct mail, envelope stuffers, invitations, brochures, and booklets.

This upgrade became the foundation for a new level of in-house craftsmanship.

Cost Reduction Through Vendor Partnerships
Developed new relationships with paper suppliers and production houses, renegotiating how and where work was produced. This resulted in:

• Up to 75% reduction in the cost of paper, finishing, and printing.
• A more sustainable model for producing both short-run and specialty pieces.

Holistic Brand & Campaign Support
Designed a wide range of materials representing A.W. Hastings, Marvin, and local New England dealers, including:

• Print advertisements and multi-channel trade show marketing.
• In-store and showroom signage supporting dealers and contractors.
• Lead generation campaigns and one-sheets for sales teams.
• Annual HR benefits event graphics and signage.
• Corporate value icons, logos, and video graphics that reinforced brand identity.

Aligning Premium Design with a Premium Brand
Elevated the overall visual language to match Marvin’s high-end positioning—using better typography, more intentional layouts, and full-bleed imagery that felt aligned with an architectural, design-savvy audience.

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Outcome

Equipped A.W. Hastings and its New England dealer network with more polished, effective marketing tools—strengthening relationships with dealers, architects, and contractors while maintaining brand consistency across the region.

Enhanced the look and feel of all in-house marketing materials, bringing them in line with the premium Marvin brand.

Implemented a new internal production system that allowed full-bleed, high-quality output, significantly raising the perceived value of direct mail and collateral.

Reduced production costs by up to 75% through smarter vendor and paper purchasing strategies.

Direct Mail

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Direct Mail

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Advertising

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Core Value Icons

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In-store Signage

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