Client

Tucson Medical Center, a leading regional hospital serving diverse communities across southern Arizona.

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Role

Lead Graphic Designer, Raim & Associates — partnered directly with TMC’s in-house marketing team.

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Challenge

TMC needed cohesive and inclusive communication materials that reflected the diversity of its patients and staff while maintaining professional healthcare standards.

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Approach

• Human-centered visuals — Curated and integrated a large library of staff and patient photography to authentically represent the diversity of Tucson’s community across all materials.
• Unified brand identity — Designed annual reports, brochures, posters, billboards, and patient materials with consistent messaging and visual style.
• Cross-audience clarity — Balanced clinical professionalism with relatable imagery to resonate with patients and staff alike.
• Integrated client collaboration — Worked closely with the marketing team to ensure accuracy, cultural sensitivity, and brand alignment.

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Outcome

• Strengthened patient trust through authentic, community-aligned imagery.
• Delivered a complete suite of branded materials used across multiple TMC departments.
• Elevated consistency across campaigns, increasing clarity and recognizability.
• Created assets flexible enough for print, large format, and promotional use.

Annual reports

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Why TMC? Marketing Collateral

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Patient brochures