Client

The Lighting Quotient — a global manufacturer of architectural lighting solutions specializing in high-performance luminaire technology used in commercial, institutional, and specialty environments.

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Role

Marketing Communications Specialist (Contract via The Creative Group) — responsible for developing refreshed brand visuals, marketing materials, and digital assets that clarified the company’s technical lighting technology for architects, engineers, designers, and trade show audiences.

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Challenge

The Lighting Quotient needed modern, cohesive marketing materials that could clearly communicate its advanced laminar-flow lighting technology to architects, builders, and lighting designers. Much of the existing content was highly technical, and the brand required stronger visual storytelling and user-friendly design to differentiate itself in a technical, science-driven industry.

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Approach

• Refreshed Visual Identity
  Developed new layouts, graphic treatments, and brand-consistent visuals to modernize the company’s marketing presence across print and digital channels.
• Science Made Clear
  Translated complex engineering concepts into visually accessible diagrams, product sheets, and marketing collateral — making technical information easier to understand for non-engineering audiences.
• Multi-Channel Marketing Support
  Designed trade show graphics, web elements, e-blasts, brochures, and social media content to ensure consistency across major communication touchpoints.
• Promotional Video Creation
  Produced a promotional trade show video using Adobe Premiere Pro — learning the software specifically for the project’s needs under a tight turnaround.
• Cross-Department Partnership
  Collaborated directly with engineers, marketing leadership, and product specialists to ensure accuracy, clarity, and alignment with brand and product strategy.

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Outcome

• Elevated the company’s visual brand and messaging across all marketing channels.
• Improved understanding of complex lighting principles for trade show audiences and prospective buyers.
• Delivered versatile, modern collateral used for product launches, events, and ongoing brand communications.
• Enhanced the company’s ability to communicate innovation by simplifying scientific information into user-friendly visual stories.

One-sheets

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Product sheets

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E-blast

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Trade Show Booth Promotional Video

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