From Strategy to Impact — Creative Direction That Drives Results

Creative leadership and operations that align teams, streamline workflows, and deliver measurable outcomes.

Download the Resume (PDF)

Markers of progress, growth, and results that keep the journey moving forward.

20+ years leading creative across publishing, healthcare, and global brand retail.
Delivered 60+ global campaigns annually for LEGO Brand Retail, contributing to $1M+ in revenue growth.
Managed and mentored a 10-person creative team across design, production, and cross-functional partners.
Led the Artis Magazine brand refresh and editorial redesign, driving a 38% circulation increase.
Managed $850K budget, reducing production costs 56% through vendor optimization and standards.

CREATIVE & CONCEPTUAL
Turn brand strategy into clear, compelling visual systems and stories.

LEADERSHIP & MENTORSHIP
Build psychologically safe teams and develop talent through coaching and structure.

STRATEGY & EXECUTION
Align stakeholders, priorities, and timelines to deliver measurable outcomes.

PRODUCTION & SYSTEMS
Create repeatable workflows that scale quality across channels and markets.

Drove sustained revenue growth and client expansion through integrated creative strategy and operational leadership across global brand retail programs.
Built and scaled repeatable creative systems and SOPs, improving delivery consistency, cross-team alignment, and on-time performance across regions.
Led and mentored multidisciplinary creative and production teams, strengthening collaboration, psychological safety, and execution quality under high-volume demands.
Transformed complex business goals into clear, measurable creative outcomes, aligning stakeholders across marketing, design, production, and leadership.
Delivered long-term brand impact through editorial redesign, campaign storytelling, and experience-led design frameworks across print and digital channels.

Marks (SGS & Co) | Embedded at LEGO Brand Retail | Apr 2022 – Present

Owned global creative operations and campaign delivery for LEGO Brand Retail across multiple markets.
Lead global campaign strategy and creative operations for LEGO Brand Retail.
Directed 60+ multi-channel campaigns per year.
Delivered $1M+ in annual revenue growth through creative partnership.
Mentored international project managers, building collaborative culture.

Marks (SGS & Co) | Embedded at LEGO Brand Retail | Mar 2019 – Jun 2022

Oversaw global creative execution and prepress production, ensuring brand consistency across markets.
Improved file management and proofing workflows across multiple markets.
Partnered with LEGO marketing and design leadership for cohesive storytelling.

Tribune Publishing | May 2015 – Jan 2018

Directed 100+ direct mail and digital campaigns across multiple U.S. publications.
Managed $850K annual budget, reducing costs by 56%.
Introduced Basecamp to streamline creative workflow and communication.

A.W. Hastings (Distributor for Marvin Windows) | Jul 2007 – Sep 2013

Designed B2B and B2C campaigns across print, signage, and digital.
Cut vendor costs by 65% through standardized templates and new partnerships.
Delivered 80+ concurrent projects while maintaining brand consistency across channels.

Art Director / Editorial Creative Lead

WMedia | May 2004 – Jul 2007

Increased circulation 38% through brand refresh and editorial redesign.
Directed design for Artis Magazine and regional publications, building cohesive visual systems across issues.
Managed and mentored a 10-person creative team, implementing structured production workflows to improve speed and consistency.

Raim & Associates | Jan 2002 – Mar 2004

Developed patient-centered marketing materials for healthcare and insurance clients across print communications.
Applied ADA-aligned design standards across 100+ communications annually, improving clarity and accessibility.

Oser Communications | 2000 – 2002

Directed design and photography for Arizona Gourmet Magazine, shaping the publication’s visual identity.
Refined creative direction and audience presentation, contributing to a 33% increase in readership.